You can create Instagram ads in ad creation by selecting Instagram as a placement.
Instagram Stories Ads provide you with a unique and new way to engage with your customers and your target market.
You can use your Facebook Page or a connected Instagram account as the voice of your ads; however, you do not need an Instagram account to run ads on Instagram.
You have now selected Instagram as a placement. You can complete your ad by adding details for your ad’s identity, format and related links.
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Like most social media platforms, building a following for your business on Instagram is a bit of an uphill climb.
If your business isn’t in the arts, music, food, apparel or sports industries, it probably isn’t very easy to create a regular stream of Instagram-worthy posts.
This is where Instagram advertising comes into play.
60% of Instagram users say they discover new products on the platform and 75% do something about it.
In other words, if you do it right, Instagram advertising is a great way to get more traffic, leads and/or sales for your business.
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Instagram offers five ad formats:
1. Stories ads
2. Photo ads
3. Video ads
4. Carousel ads
5. Collection ads
Each of these ad formats are woven into users’ Feeds and Stories offering a non-disruptive user experience.
Instagram also offers different types of call-to-actions that can help you collect more leads. We’ll include these in the description of the ad formats.
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